Using the RACI framework to drive accountability

As communications leaders, your continued efforts to navigate changes to the business inevitably mean dealing with shifting org charts and team structures. The ability to delegate or shift tasks to capable members of your team often means codifying expectations and scope to create ownership, eliminate ambiguity and ensure everyone holds themselves accountable.

While chatting with Karl Houston, chief communications officer at the Tennessee State Government, ahead of his panel at Ragan’s Employee Experience Conference in Nashville next month, Houston spotlighted many of the fundamentals that effective comms leaders already hold dear. Being mindful of the challenges means embracing change and conflict with a system for delegating tasks that keeps the team agile and focused, and able to roll with the changes, come what may.