Rotem Slupski

Rotem Slupski is the head of internal communications manager at Sheba Medical Center in Israel. For 15 years, content has been the cornerstone of her career. She began as a FrontPage editor at a top-tier news website, crafting compelling press releases and headlines as a spokeswoman, and eventually honing the voices of company leaders. Communication has always been her passion and her expertise lies in the realm of internal communication, where she has found her calling. Based on her experience, Rotem believes that the power of internal communication rests on three principles: a vibrant blend of people to inspire, creativity coming to life through content, and clear, concise communication. At Sheba Medical Center, she spearheaded the creation of a company-wide internal communications function. Her work involved weaving together the organizational narrative and establishing communication channels for a workforce of 10,000. Despite challenges, she successfully engaged a diverse audience, including professors and frontline workers. With a foundation in mass communication and political science, as well as an MBA, Rotem brings a strategic and insightful lens to the ever-evolving world of internal communications.