Anita Guerrero

Goodwill Industries of Southeastern Wisconsin and Metropolitan Chicago is a member of Ragan’s Communications Leadership Council. As vice president, corporate communications and brand management for Goodwill Industries of Southeastern Wisconsin and Metropolitan Chicago, Guerrero oversees all communication strategies for the organization and a robust brand transformation aligned to the enterprise strategic plan. She is also currently responsible for leading Goodwill’s diversity, equity and inclusion and community relations initiatives which are focused on creating a more inclusive workplace and meaningful engagement experiences at the local community level.

Guerrero has served as a multi-channel brand and communications strategist for major B2B and B2C global brands including Fiserv, Johnson Controls and Northwestern Mutual. She brings a strong background and knowledge of building brand experiences that reflect and drive brand promise and connect people to company mission and culture.