Using AI in Journalism and PR: Goldmine or Landmine

Aaron Kwittken is founder and CEO of PRophet (prprophet.ai), the first-ever generative and predictive AI SaaS platform designed by and for the PR community, helping modern PR professionals become more performative, productive and predictive by generating, analyzing and testing content that predicts earned media interest and sentiment. In 2023, PRophet expanded to include an end-to-end influencer marketing discovery and engagement platform, and a news monitoring and analysis service. Kwittken is also CEO of the Comms Tech Unit for the Stagwell Marketing Cloud, a suite of AI SaaS solutions for PR, social media, and content creators, powering research, communications, media activation and more.

A highly acclaimed industry leader, serial entrepreneur and seasoned corporate affairs and integrated communications strategist for more than 30 years, he has held numerous industry and leadership roles before starting his own firm in late 2005, KWT Global (acquired in 2010 by Stagwell Global).

Kwittken serves on George Washington University’s School of Media and Public Affairs advisory committee, and is a member of the board of trustees of The Institute for Public Relations (IPR), immediate past president of the Public Relations Society of New York, past president of the Americas for the International Communications Consultancy Organization, former Board member of the PR Council, former adjunct professor at New York University, former Forbes columnist, and is a writer for The Drum and creator/host of the Brand on Purpose podcast.

Kwittken has received numerous honors and awards, including from ICCO, Cannes LIONS, PR Week, The Drum and PRovoke Media, having been named a PRovoke 2021 Innovator 25, and to PR Week’s 2023 Dashboard 25 (“AI Edition”) for his comms-tech leadership and innovation. He puts social impact at the center of everything he does personally and professionally.

He’s also a sought-after industry speaker and panelist on topics including AI, Comms Tech, crisis management and ESG, with deep expertise in marketing technology, brand strategy, reputation management, crisis management and purpose-driven marketing.

Allison Carter has built her career around content in all its forms. She cut her teeth during the early days of social media, helping small businesses create and execute content strategies across platforms. After a brief stint as an advertising copywriter with companies including Microsoft and Chase, she joined her hometown newspaper, the Indianapolis Star. Over seven years she worked as a social media producer, a trending content writer, and in her happiest roles, as an editor to talented reporters and photographers, helping figure out what audiences really want to read and keeping the legacy paper’s digital strategies sharp. She played a small role in the 2020 Pulitzer Prize-winning story “Mauled.”

She joined Ragan in 2022 and currently works as editor-in-chief for PR Daily. She lives in Indianapolis.

Patrick Kulp is a senior reporter covering AI and other up-and-coming technologies for Morning Brew's Tech Brew newsletter. He previously covered emerging tech as it relates to advertising and media for Adweek. Originally from the San Francisco Bay Area, Kulp graduated from UC Santa Barbara with a degree in economics and political science and is now based in New York.

Trishla Ostwal is an AI and Tech Policy reporter at Adweek.

Peter Loge is an Associate Professor and Associate Director in the School of Media and Public Affairs at The George Washington University, a Senior Fellow at the Agirre Lehedakaria Center in Bilbao, the founding director of the Project on Ethics in Political Communication, and a strategic communication consultant. Loge is also an affiliated faculty member at the Institute for Public Diplomacy and Global Communication at The George Washington University and an Associate Fellow at Timothy Dwight College at Yale University.

Jon Minnick is the special projects manager at Ragan Communications. He develops and oversees critical in-person and virtual conference programming, awards events, webinars and workshops for Ragan's vast audience of internal and external communicators, wellness professionals and human resources specialists. With nearly 20 years of experience in B2B media, he has consistently taken on the industry's new challenges to grow brands, successfully ensuring their long-term strength and profitability. Connect with him on LinkedIn.