Gaetan Akinrolabu

Gaetan is the Senior Director, Enterprise Thought Leadership and Content Strategy in Corporate Communications at Bristol Myers Squibb. He previously served as Director of Digital Media Strategy, Channels and Content at Mirati Therapeutics and before that as Director of Paid Media and Social Media Strategy, also at Bristol Myers Squibb. In that role, he oversaw all social media/digital execution on all flagship corporate channels, constantly developing new ideation on digital campaigns that stimulated target audiences and used custom created digital analytics dashboards to continuously optimize tactics to yield budget efficiency and upticks in quality engagement. Having both in-house and agency experience, Gaetan is a self-starter with an entrepreneurial mindset, who truly understands the importance of staying on the pulse of the constant evolution of digital platforms in order to stay relevant and impactful.