A robust collection of real-world comms and culture case studies
Get a behind-the-scenes peek at how competitors and industry leaders are managing messaging and optimizing employee experience amid ongoing uncertainty.
Every communicator must cook up their own stew, so to speak. But sometimes the best way to perfect your own recipe is to see others’ ingredients.
This is certainly the case with case studies. Getting insights into the inner workings of another company can light a spark of innovation for your own work—and it can be a wonderful source for fresh, proven ideas.
You’ll find all this and more in Ragan’s Top Case Studies in Employee Communications and Culture. You’ll discover how these organizations are thriving, despite ongoing turmoil and profound disruption:
- Ford Motor Company
- Sachs Media
- Hotwire
- Southern Company Gas
- Prudential
- Medela
- Philip Morris International
The case studies featured in this book cover the multitudes of communication challenges we’ve all faced during the pandemic. It offers practical tips to overcome adversity, while serving as a reminder that communicators are in a prime spot to become vital sources of hope, motivation and inspiration during this historic period of time. The book offers relevant guidance on how to communicate during a crisis, keep remote workers engaged, and continue to champion inclusion in a sustainable manner.
Chapters include:
- COVID-19 comms and work-from-home guidance
- Digital communication (Video, podcasts, social media)
- DE&I
- Employee engagement
- Executive communications
- Intranets
- Publications
- Recognition
- Retention
- Virtual events
If you’re eager to get invaluable insights from some of world’s top employers, purchase your case studies book for just $149 today.
