Brooks Wallace, Media Relations Professional of the Year

Media relations relies heavily on storytelling.

In 2019 Brooks Wallace, West Coast lead for the Hollywood Agency, applied her knack for finding compelling stories to develop successful campaigns for Vesper, a maker of microphones, and for e-scooter manufacturer Superpedestrian.

Targeting The Boston Globe Magazine’s Cutting Edge column, Wallace secured coverage of Vesper technology used in Simplehuman’s voice-activated trash cans, allowing for more sanitary disposal of waste.

For Superpedestrian, Wallace focused on publicizing its $20 million in funding, revamped hardware and proprietary software—all with Thanksgiving and winter weather quickly approaching. She geared up her team for a monthlong, targeted campaign including demos in two major media (and scooter) markets—New York City and San Francisco—generating a spike in visibility.

Wallace’s team secured 49 pieces of coverage, totaling 1.35 billion impressions, with most stories landing within a two-day window. Wallace herself landed 44 of the 49 stories. Feature stories from Crunchbase News, Mashable, Reuters, TechCrunch, VentureBeat, Wall Street Journal and ZDNet—all secured by Wallace —reached a tech/business audience. BostInno and Boston Business Journal carried the news in Superpedestrian’s home market.

Syndication of the Reuters story that Wallace secured, “Scooter maker Superpedestrian raises $20m, promises fewer breakdowns,” was picked up by Financial Post, MSN, The New York Times, U.S. News & World Report, and other outlets.