5 best practices for brands and individuals on LinkedIn
New features are just part of the way communicators can make the most of the professional network. Much of it depends on how users approach the platform. Consider these ideas.
Although we’re well into the new year, it’s never too late for a fresh start.
There are a number of ways to get your brand that “new year, new you” look. Through a combination of data and analysis and taking advantage of all that LinkedIn has to offer, you have quite a bit to work with.
Here are five tools and approaches:
1. Audit your content. The start of a calendar year is a great time to reevaluate your brand’s content. See what’s worked well and what could be improved. Ideally, you’re already keeping track and optimizing throughout the year, but consider this a good milestone to incorporate feedback and create or rejigger a killer strategy. Remember to consider your purpose and why you’re using LinkedIn for your brand. That will help inform your work.
2. Test new features. LinkedIn has launched features for Pages that could be useful for your brand, such as:
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