How to launch experiential campaigns on Twitch and TikTok
Gen Z is flocking to these visual platforms—and bringing their money with them. Here’s what marketers should know about engaging these audiences. Influencers are a vital component.
Step aside, Facebook, Instagram and Snapchat.
An increasing number of younger consumers are gravitating to the video streaming service Twitch, which has traditionally catered to gamers, and TikTok, a social media app designed for making and sharing comedy bits, lip-synching clips and more. Marketers, take notice.
Members of Generation Z—especially those 16 to 21 years old—wield major purchasing power, spending about $143 billion each year. However, what’s challenging for marketers is that Gen Z doesn’t buy into traditional advertising methods on television and radio. Marketers have to appeal to their passions: gaming, sports, beauty and culture.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
