7 steps to adopting a D&I-first approach to PR
Incorporating diversity and inclusion into your messaging shouldn’t be an afterthought. To go beyond the perfunctory, consider these approaches to gaining a fresh perspective.
As PR practitioners, we must become more insightful when communicating and connecting with our audiences.
Understanding different cultural contexts helps adjust strategy and determines whether our messages reach the right audiences and resonate authentically across target segments.
Here are seven steps to doing so:
1. Do a gut check. Check your bias at the door. Your bias (whether conscious or unconscious) has a direct impact on your communications.
2. Remember that words matter. Choose them wisely. Whether it’s a monthly email campaign or a giant billboard on the side of the expressway, be intentional with the words that you use in all your communication pieces.
3. Look around the table. Does everyone look like you? Does everyone work in the same department as you? Are there different perspectives represented? Do your audiences have a voice? Can you look at the strategy and tactics through different lenses? A picture is worth a thousand words. Representation matters.
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