7 ways PR pros can navigate the evolving news landscape
Media relations brings new challenges as media outlets tighten budgets and reduce staffing. Consider these insights, gleaned from recent interviews with reporters.
Journalism is in flux, but certain media relations tactics never go out of style.
Over the summer, our external communications team met with reporters from varied backgrounds to get a sense of what they’re looking for and how we can work better together to meet those needs.
We saw a diversity of experiences in terms of how reporters pursue their craft, what interests them and, just as important, what doesn’t interest them (and their editors).
Here are seven takeaways:
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