How your social media can help recruit talented team members

Does it feel like everyone’s trying to hire from a shrinking pool of talent right now?

There’s a good reason. As of April, there were 1.6 million more open jobs in the U.S. than workers to fill them—and openings have outpaced workers for more than a year now.

The result can be a hiring bottleneck that keeps your brand from reaching its goals. To cope with the talent shortage, you need to build brand awareness and trusted relationships with potential applicants the same way you do with customers.

Here’s how to position your brand to capture job seekers who are ready to make a move:

1. Understand your target job seeker audience.

You know which skills, education, and experience your employees need. Use that information to do market research so you know where to find prospects on social media.