Meet Social Media Professional, Carmen Collins

Carmen Collins has been the leader of Cisco Systems’ WeAreCisco program for four years, promoted in 2018 to become senior social media and talent brand manager and lead the global team in its various activities. The earliest social media outreach effort focused on Snapchat, which was the most popular social media app among the college students at the heart of Cisco’s recruiting efforts. In 2018, though, following a successful Summer of Interns campaign, she retired the @WeAreCisco Snapchat account to focus on Instagram. The team has embarked on a number of campaigns through its social media properties, including one that tapped into the excitement of Star Wars Day (May the 4^th), which featured (through a partnership with NASDAQ) employee entries displayed on the NASDAQ Tower in Times Square.