4 essential elements for a persuasive op-ed
For communicators hoping to get their organization’s viewpoint into circulation, certain threads must come together. Here’s what writers should consider.
When it comes to op-eds, writing is the easy part; it’s the other stuff that’s hard.
Perhaps the hardest part is what must be accomplished before ever setting pen to paper. For example, it’s one thing to have a great idea; it’s another to convey that passion with precision.
So, the next time someone asks for help with an op-ed, take a step back and first address the following four issues. (If you’re feline-friendly, you can remember this formula as “CATS.”)
1. Credibility
Here’s a hard truth: Fandom does not equal expertise.
I might love my Tesla, but if I want to opine about the Model 3, then I must demonstrate some kind of credibility about cars. After all, opinion without experience is already endlessly available on social media.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
