10 tips to look and sound sharp in your company video

You’ve worked at your company for years.

You help make the decisions, people look up to you, and you’re about to appear in a video on your company’s website, social media channels or maybe even on TV. To effectively convey your message, it’s important to look your best.

Here are five do’s and five don’ts to consider in the run-up to your on-camera debut:

Do wear solid colors.

Whether they’re bright, bold or earthy, keep those colors solid. Stripes, florals and other eye-popping designs are distracting to the casual observer, so keep patterns to a minimum (unless that’s your signature look).

Also, avoid logos. If you show up with a big “swoosh” mark on your chest, you’ll probably have to change, or the editor will have to blur it out in post-production. So, play it safe, and stick to solids—with no brand or team endorsements.

Do apply makeup.

Do you typically have a shiny complexion?  If so, dull it down. You don’t want your head to act as a reflector (and major distraction) on camera.

Men are often opposed to this, but everyone should wear some base makeup that matches their natural skin tone when appearing on screen. Viewers will thank you.