Try these visual approaches to convey your organization’s vision
Your credo and mission won’t come to fruition unless your full workforce embraces them. Vivid imagery—on either a small or large scale—will land your overarching message with full impact.
Engaging employees in the organization’s vision is perhaps the highest goal of internal communications—but exactly how do you do that?
Just announcing the vision or mission at a town hall won’t do much to bring it to life, nor help employees apply it to their work. How do you amplify and sustain the message?
According to Gallup’s recent State of the American Workplace report, only 22% of employees believe their leaders have a clear direction for the company. If your company leadership team does have an overarching vision, communicating it to your staff is key to building engagement.
A vision book launched at a vision event can be a great way to engage employees.
Such books are usually light on copy and heavy on visuals—most often photography that celebrates the employees themselves. Printing the vision book gives the message extra weight, and it conveys that the vision is long-lasting and not a flavor of the month.
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