Is it time for the CEO to Twitter?

One tweet ahead of the crowd, Zappos.com CEO Tony Hsieh has taken the next step in frontline communication

Patting yourself on the back because you finally prodded the CEO into blogging? Don’t relax just yet. Your next executive communications project may be to get him or her Twittering on a regular basis.

It may not have occurred to you to use the words “CEO” and “Twitter” in the same sentence, but Tony Hsieh, CEO of online shoes retailer Zappos.com, has embraced the “tweet” as a prime vehicle for delivery of messages from the C-suite. (If you’re getting a little lost in all this talk about Twitter and tweets, read our Twitter PR primer.)