3 ways office culture can hamper your PR

Company culture is not just an internal concern.

Your reputation can be mortally wounded by a bad work environment, which can lead to a multitude of serious problem. Here’s how a toxic culture can affect your business:

1. Culture influences retention rate.

A high turnover rate is never a good thing.

A revolving door shows that employees are unhappy or treated unfairly, and thanks to social media and company review websites, this can stir up negative PR. Alternatively, businesses with a healthy culture tend to have employees who stick around for the long term.

Southwest Airlines is famous for its incredible company culture. A turnover rate of just 2 percent proves that the company has done a great job of building a culture that keeps employees around.

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Southwest is also notoriously picky when it comes to hiring new staff. The airline breaks down its values into three important qualities that employees must possess: a warrior spirit, a servant’s heart and a fun-loving attitude.