7 ways a knowledge bank improves content creation

A lot of work, much of it collaborative, goes into content marketing.

Maybe you help your CEO or CMO write articles for outside publications, or you work with your sales team to create infographics or produce explainer videos to facilitate the sales process. Perhaps you byline your own content on your company blog.

When you work with an array of people on multiple content projects, two things are certain: You’re going to need their expertise to create exceptional content, and you’re going to have to work around busy schedules to get it.

Using a knowledge bank (a.k.a. knowledge management template) to collect those insights and create content can enhance your efforts and improve efficiency throughout the process, especially when things get busy for you and your colleagues.

Using the company knowledge bank

This is a customizable tool for storing important information about your company, its key leaders and their industry insights. From sharing your company’s origins to addressing customers’ problems, this template can help you organize every detail necessary to save time when creating internal content as well as guest posts for external publications.