How to get important organization news covered

The order in which you perform your tasks can make the difference between a successful launch or a failure.

Most communicators have encountered this classic media relations dilemma: Do you pitch a journalist first or share the news on your own and pitch the story later, in hopes of garnering media coverage?

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While PR tactics are subjective, drawing from the research my team at Muck Rack has done, I believe there is a correct order if you want your story to have a lasting impact.

Here’s a step-by-step guide to smart media relations.

The case for pitching a journalist first

Here’s the truth that your client or CEO probably doesn’t want to hear: the moment you put an announcement anywhere on the web yourself, it’s instantly less appealing to journalists.

Your news has lost its luster.