Infographic: The golden oportunidad of marketing to Spanish speakers
The Hispanic population in the U.S. is now close to 60 million. If you’re not targeting your communications accordingly, it’s time to rethink your estrategia.
Many U.S. marketers are leaving money on the table by ignoring the needs, preferences and affinities of Spanish speakers. Besides being bad, narrow-minded business, neglecting a group with such formidable (and sharply rising) purchasing power flies in the face of demographic trends.
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