Bank’s news site offers a platform to share its global know-how
Business without Borders uses brand journalism to establish HSBC Bank USA as counsel for those doing business worldwide—and offers tools for selling abroad.
The United States relies heavily on foreign producers of fossil fuels, so we must be importing most of our natural gas, right?
Not so fast. If you visit HSBC Bank USA’s new Business without Borders website, you’ll read that we are awash in natural gas, and the country could become a net exporter of energy due to advances in extraction technology.
An article on this illustrates just how the U.S. bank—whose global parent boasts assets of $2.6 trillion—is positioning itself not only as a lender but as a knowledge resource for businesses looking toward foreign markets.
This month it launched a new U.S. website that combines journalistic stories about foreign markets with online tools that allow businesses to dig into the nitty-gritty details of specific countries. A Canadian site was launched in June 2010.
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