Social Media
Meet Social Media Professional, Susan Guess
| Paducah Bank gets it. For a community bank to have 5,700+ fans on Facebook says a lot. What’s its secret? Ditching the decimals and engaging with its neighbors. From ballet to basketball, from chili dinners to charity drives, the bank’s social media team—led by marketing director Susan Guess—focuses on its outreach programs, with an occasional nod to things like Saturday banking hours. Its involvement in and sponsorship of community events maintains its human face on Facebook. |
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