Meet Digital/Video, Richard Livingston

Richard Livingston is a marketing manager at PayPros, a payments technology firm. He developed a series of short-form videos designed to increase sales to his business. What we liked best about these videos is that they talked about the benefits of complex technology concepts, in an easy-to-understand way. Plus, there was a definite call to action to encourage viewers to think about buying his product, without being too pushy.