95 helpful tools and resources for communicators
PR pros should eagerly plunge into platforms that can provide a leg up on the competition. Review this handy list to make your work more efficient and compelling.
Sanguine professional prospects aside, communication pros have at their fingertips a splendid array of tools and technology that can make their work more efficient, robust, compelling and insightful. The trick is finding a nice mix of resources that make your job easier—not more complicated.
Veteran PR exec Stephen Waddington has posted a handy list of tools to help PR pros “work smarter” and gain an edge over competitors. Here’s a sample, separated into umbrella categories:
Planning
Listening
Analytics
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