9 steps to writing engaging content

In the blogging world, it takes more than solid writing to hook a reader.

To ensure that site visitors won’t just skim through your posts and walk away, your content must be intrinsically engaging.

To prevent readers from losing interest, follow these steps:

1. Focus on the reader.

Your reader should be the target of your post. Although it’s enticing to report events, share facts and tell a newsworthy story, I’ve always missed the human element that falls flat with most traditional journalism.

When I write, I focus on the reader. Although many writers address a wide audience, I prefer the intimacy of writing to just one person.

Although it’s not the only method to adopt, writing to one person is highly interactive and demonstrates a genuine desire to connect to your audience members.

2. Use your voice.

Have you ever received an email from a company representative who addressed you by name and demonstrated their personality? If you have, you probably wanted to know who that person was.

This is the same with bloggers. Many readers don’t follow someone’s blog for their expertise alone; they also consider their personality. Don’t be afraid to show you who you are; it’s your blog, after all.