9 steps for developing your internal communications plan
There’s plenty of work involved, but the payoffs are important: efficiency, collaboration, budget dollars and, potentially, a seat at the decision-making table.
Here is a nine-step approach to creating your internal communications plan:
1. Measure your activity.
Measurement transforms internal communications from a shot in the dark to an effective management tool. To plan ahead, you must measure your performance to date:
If you’re not sure where to start, here are tips on what to measure.
2. Assess your channels, campaigns and tools.
It’s easy to focus on the latest, shiniest channel in your internal communication arsenal, but which is best for driving engagement?
Ask these questions to find out what’s working and what has to change:
Conduct a channel assessment to see what’s effective.
3. Identify your audiences and how to reach them.
Understanding your audience will help you communicate more effectively. How can you segment employee groups so your communications are more targeted and relevant?
This information can help you tailor your communications plan to the best channel for different audiences.
4. Brainstorm.
Find specific ways to reach your audience throughout the year. Work with your team to brainstorm tactics.
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