9 offline marketing tactics that still work
It’s not all about you, internet. Business cards, workshops, branded merchandise and radio ads remain relevant.
Likewise, some marketing tactics might seem quaint or old-fashioned, but they still work.
If you’re keen on boosting your reach beyond the web, here are nine classic approaches that still merit time and investment:
1. Magazine articles
Why not write and submit an article to a relevant trade publication or industry-related magazine? This is a great way to increase your authority and subtly promote your business.
2. Business cards
It’s easy to forget a face or a website, but printed information on a business card endures.
Collecting business cards is also a crafty way to collect email addresses, which you can upload into Facebook to create Custom Audiences. You can upload business card information into Google to manage Customer Match audiences as well.
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