8 ways to make internal (and external) video a hit

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All right, you’re sold. Video is the wave of the future, and you hereby vow to use more of it in your communications.

But is there a way to do that without devouring all your time or busting your budget with major productions? Can’t it just be easy?

Drew Keller and Paolo Tosolini have some ideas for you. In a talk titled “Move at the speed of mobile: How to leverage smartphone and tablet video for internal communications,” the masters offer tips about videography, lighting, and apps that will make your job easier.

Tosolini is director of digital and emerging media at Run Studios, a Seattle production agency. Keller is an award-winning television producer, editor, Web developer, and educator at Story Guide.

Here is a grab bag of tips: