8 networking tips to strengthen reporter relationships

Here are eight networking tips to stretch your reach, create new allies and maximize your coverage:

1. Send a handwritten thank-you note to the blogger, editor or journalist who wrote about you

Putting a handwritten thank-you message in a writer’s mailbox immediately separates you from 99 percent of other communicators. Just get out a pen, write something thoughtful and add a stamp.

2. Ask your community to thank the blogger, editor or journalist

Having a few friends send a quick note to the writer is always an unexpected, pleasant surprise.

It shows you have connections who are paying attention. It’s also a good way to connect people who may become valuable contacts in the future.

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3. Connect with the writer on LinkedIn

A LinkedIn connection request can be another form of thank-you message.

It’s also an easy way to create a more enduring connection so you can stay in touch and gin up goodwill.

4. Add the writer to your list