7 ways to get out a Labor Day message
Wait! Before you get in a car and drive somewhere—as everyone else in North America seems to be doing this weekend—there’s still time for a Labor Day tweet, post or email from the CEO.
Hang on—summer’s ending already?
While many of us have been distracted making barbecue plans or scrambling to get the kids off to school this week, a perfect communication opportunity has arrived with Labor Day weekend.
Have you prepared a tweet or a post thanking your hardworking staff, warning customers of closings or celebrating unions for the advances they brought to working-class lives?
In a tight job market, Labor Day can offer an easy communications win, showcasing your staff or positioning your organization as a generous employer for offering a day off on what is, after all, a federal holiday.
Here are a few ways to note the occasion:
1. Raid your archives for vintage ads or photos.
We working stiffs at Ragan Smelters & Boilermakers Inc. have noted before that old photos and advertisements are a great form of content.
Several years back, Coca-Cola celebrated Labor Day by posting an ad from 1941, along with a few paragraphs of background. (“The first Labor Day was celebrated on Sept. 5, 1882, in New York City, and it was declared a national holiday in 1894.”)
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