7 ways to drive traffic to your company’s YouTube videos

Searchability and helpful tools enhance this already powerful visual venue

When it comes to garnering the attention of a target audience, many companies produce engaging videos and broadcast them on YouTube.

However, with YouTube streaming over a billion videos a day, many get lost in the shuffle. The good news is that there are a number of strategies and tools for driving traffic to your video and making it stand out.

1. Use of keywords. The title of your video is extremely important and is the most useful information for search engines. The video title should include keywords that you expect your target audience will search for and that are directly related to your company’s products/services.

2. Video description. The video description is another key factor in making your video more searchable. The text in the description should align with the keywords in your title, as well as the messages you wish to portray to your target audience.

Source: ComScore, April 2009