7 tips for better digital storytelling

Last year Wired magazine published a story on “Sex in the Digital Age.”

The cover illustration, as Brian Solis notes, was simple: Two emojis representing hands. One was pointing, the other was making an OK sign.

That’s how today’s hip generation texts a seduction request that once required those tiresome symbols known as words.

Has storytelling died, then? Of course not, says Solis, a digital marketing analyst with Altimeter Group (who, by the way, expresses a love of the written word).

In a Ragan Training session, “#AdaptiveContent: Using responsive design to reinvent corporate storytelling and reignite ROI,” he explains why narrative is as important as ever at a time when “the real world moves faster than your ability to keep up with it.”

Here are a few tips he offers for content marketers:

Stop chasing ‘shiny objects.’

You’ve heard the digitally aware experts in hip glasses and haircuts they seem to have given themselves, demanding, “What’s our Snapchat strategy? What’s our Pinterest strategy?”