7 reasons startups should outsource their PR efforts

Some clients seem smart and measured enough to do their own PR.

They just don’t want to.

Why would they outsource this task and incur the extra expense? Maybe because they feel their time is better spent elsewhere.

There are many reasons organizations shouldn’t try to do their own PR.

Here are a few:

1. Their ego gets in the way.

Of course, you want to work with clients who are excited about what they’re doing. However. sometimes they believe too much of their own hype.

Businesses who are blinded by ego just don’t see the truth: Maybe what they think is so revolutionary—so groundbreaking—really isn’t in the eyes of the reporter.

An experienced PR pro can help entrepreneurs see the difference between what their egos are telling them is a good story and what indeed is a good story that will help them achieve their goals. He or she will ask questions about how they differ from their competitors and help to position the business to highlight these differentiators.

2. They don’t have enough time.

Entrepreneurs are notorious for trying to do too much. Of course, many of them are jacks of all trades and will attempt to tackle every business initiative at hand.