7 online PR tools you can‘t work without
Here’s a witty guide to the Magnificent Seven online tools that have saved this PR pro’s bacon time and again.
We live in an amazing world in which we have access to an auxiliary brain holding the entirety of man’s knowledge. We use it almost exclusively to share pictures of cats.
With nothing more than the right search string, anyone can sound coherent, twist a phrase cunningly, or tie things together graphically. In between sharing pictures of cats.
Here are six tools—plus one BONUS tool, free!—I depend on to turn the typewriting monkeys in my brain into communications gold:
1. Wikipedia
The ‘pedia that World Book could only dream of becoming just barely makes this list. You think, “Well DUH; everyone uses it.” I include it because I remember it wasn’t always this way.
Wikipedia has a bad rep in academe. Early on, it was for being horribly inaccurate. Now, it’s for being TOO easy to mine for (mostly) accurate information. But for those who need a quick place to begin research, it’s a magical site of easy knowledge.
Bonus points to Wikipedia Commons for hosting free high-resolution pictures.
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