6 ways video can improve marketing efforts

Consumers increasingly expect authentic and visually engaging brand advertisements if they are to make a purchase.

Thankfully, online video is a powerful tool that can help brand managers fulfill these expectations and convert engaged audience members into buyers.

Although there are no exact rules on how your brand should use video to improve conversions, there are best practices to follow—whether your goal is to increase sign-ups, purchases or clicks on an email.

Here are six marketing video tips backed by facts that will help your brand boost interactions and, ultimately, sales.

1. Include a video on your website landing page.

The average Internet user spends 88 percent more time on a website with video than without, according to Forbes.

You’ve worked hard to generate traffic to your website, and you can have a guaranteed way to keep your visitors on the page longer. Demonstrating your products or services in a video is a great way to bring your brand to life and showcase your company’s strengths through an engaging medium.