6 tips for creating more effective emails
Don’t assail inboxes with salesy, generic fluff. Make your content useful, personal, emotional and honest.
Your content must instantly connect with audiences, sustain that connection, and leave readers wanting to hear more from you. Following the six guidelines below will help you craft content that does the trick:
1. Make it useful.
The most important way to ensure your success is to create content with your audience’s needs in mind. It’s not about you, your product or service.
Your ultimate goal is to compel some sort of action, but your immediate objective is to engage audiences with what you create. To do that, your content must be useful—for them, not you.
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