6 takeaways from @PRDaily’s year on Twitter

“The most difficult thing in life is to know yourself.” –Thales

As purveyors of social media knowledge, we believe it is important to evaluate our own work, as we do others’.

To learn more about ourselves and our corner of the world, we mined all 6,241 tweets that @PRDaily sent in 2017 and analyzed the data. Many of our findings aligned with agreed-upon best practices. Some didn’t.

If you read no further, take this fact home with you: No two social media accounts are alike, and what works for others may not work for you.

Here’s what we learned from 2017:

1. Tweets mentioning well-known brands got the most clicks.

Some 40 percent of the top 25 tweets included a brand name (United Airlines, Starbucks, Google, Facebook, KFC, etc.), whereas only 21 percent of tweets overall mentioned a brand.

2. Infographics rule.

Tweets with the word “infographic” got roughly double the average number of clicks, retweets and “likes” compared with the average post.

3. Millennials are still “in.”