6 potent tips for nailing media interviews

Securing the sit-down with that news channel or high-profile (or niche-specific) publication is just the start. Here’s a dandy half-dozen tactics to land your message and ensure a return visit.

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So you’ve landed an interview with a respected reporter. Congrats!

The story they publish or clip they air will be amazing for your business—if you get the interview right.

In today’s rapid-fire, 24-hour news cycle, it’s easy for one misinterpreted or out-of-context quote to become a viral social media story.

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With the right approach, though, you’ll be able to give a clear, on-message interview—even if the journalist veers off track.

Here are six media relations tactics to take into your next interview.

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