6 errors to avoid when using marketing automation
With the rising use of chatbots and artificial intelligence in digital campaigns, communicators should take care not to lose the human element. Here are some mistakes to watch for.
Marketing mistakes run the gamut from silly typos to catastrophic oversights.
Some leave you shaking your head; others can ruin your campaign or, worse, your credibility.
In email marketing automation, missteps are especially costly. Customers and subscribers can easily get turned off, and you don’t want to burn money on preventable problems. Here are six common email marketing automation mistakes to avoid:
1. Spamming
Because you can create and schedule email campaigns with minimal time and energy, it’s easy to overdo it, especially when your metrics are looking good.
Spamming can hurt your business big time. Send relevant emails only to the right audience at the right time.
2. Forgetting to be human
Automating workflows and shedding manual processes are the wonders of marketing automation, but they carry the risk that your messages will become inorganic.
Your customers are humans. (So are you.) Don’t let them feel that a robot is bombarding them with email. Humanize yourself and your brand. Add a personal touch to make communication authentic and genuine, and use triggers so your emails have strong relevancy to recipients.
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