6 elements of snackable content
It doesn’t have to be bite-size. It simply should be easily digestible, with a mix of storytelling and delectable visuals. And make sure it’s ready for on-the-go consumption (read: smartphones).
When asked to define snackable content, many marketers will use the infamous quote: “I know it when I see it.”
The concept of snackable content lacks clear parameters, so its meaning has become subjective.
I’ll define it here: “Content is snackable when it is designed for simple and flexible audience consumption.”
The content’s format makes it easier to consume and share. Six factors can make content snackable. Not all are required, but each is important:
1. Story
Does the article tell a story or sell a product? Even the most basic story framework (beginning, middle, and end) can help you in creating useful content for the audience.
2. Headline
A good headline grabs a reader’s attention—and Google’s. Timely headlines that conform to your editorial strategy are essential.
Other headline best practices include using a low word count, asking readers a question, using a colon in the headline, and serving an odd-numbered list of tips.
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