5 ways to handle social media better in 2015

As the new year approaches, it’s time to celebrate accomplishments and successes.

It’s also a time to take a hard look at ways to improve for the year to come.

As the year winds down, it pays to take stock of where one stands, personally and professionally. It’s natural to want to be better at everything one does, including social media.

Here are five ways to do just that:

1. Be smarter with your posting. 2014 offered its fair share of examples of social media mistakes. There were the “gotcha moments” (such as this one involving actor James Franco) and the times brand managers hit the send button without looking closely at the message (for example, when U.S. Airways accidentally tweeted a lewd photo). Don’t rush to update your Facebook page or your Instagram simply for the sake of beating another brand to the punch. Think your posts through. You’ll be better off in the long run.