How to engage employees around Earth Day

A good way to meaningfully engage your employees is to take advantage of themed holidays like Earth Day, which is quickly approaching. But as with any engagement strategy, there are pitfalls to be wary of if you’d like to avoid being seen as disingenuous.

Here are five ways to get your workers involved with your organization’s environmental missions in time for Earth Day 2022:

1. Stage a social media takeover.

There’s no purer form of employee engagement than having your employees speak for themselves about their experiences. Let their passion shine through by asking for video submissions on what Earth Day and sustainability mean for them.

General Electric Aviation is doing just that, with behind-the-scenes videos of employees introducing themselves and speaking about how they work in an environmentally-friendly way:

Earth Day? How about a whole week? 📆

In celebration of #EarthDay on April 22, GE Aviation employees from around the 🌍 are taking over our Instagram. They'll spotlight some of the ways they are making an impact every single day!

Check it out: ➡️: https://t.co/4xln9BjkBH pic.twitter.com/BCD50GAyqZ