5 ways communicators can prep for—and respond to—employee activism
If you resist or ignore pushback, you could compound the crisis. Instead, listen to your workers, let them blow off steam, and make a good-faith effort to accommodate their demands.
There’s a wave coming, and most companies have no idea what to do about it.
Nearly four in 10 employees (38%) say they have spoken up to support or criticize their employers’ actions over a controversial issue that affects society, according to the Employee Activism in the Age of Purpose: Employees (UP)Rising report from Weber Shandwick. Almost half of millennials say they have spoken out as employee activists, a rate significantly higher than that of Gen Xers (33%) and Baby Boomers (27%).
The most common targets of their attention were other employees (46%) and top leaders at the organization (43%). Approximately one-third of those who took action were also hoping to get the attention of the general public (35%). They were less likely to want the attention of financial investors of the organization (12%) and news outlets (11%).
Tech workers lead the activist trend
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