5 things I learned from engineering an internal comms turnaround during a pandemic
Get practical guidance, ideas and takeaways from a top-level pro who’s shepherding her organization through a period of profound transformation.
There’s on-the-job learning—and then there’s on-the-job enlightenment.
I’ve held a lot of roles during my career, many of them at Philip Morris International (PMI), but nothing could have prepared me for the challenge of effectively communicating to our 71,000+ employees about our company’s historic transformation.
By the time I took on the role as head of global internal communications in late 2019, PMI was already roughly three years into its transformation, having announced in late 2016 that it would build its future on smoke-free products that—while not risk-free—are a far better choice than cigarette smoking. Our bold new mission was a powerful motivator for our organization and employees.
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