5 things communicators must do to succeed

What makes a communicator an exceptional, indispensable part of a team?

What are the most essential functions you should focus on every single day? You must be mindful of many crucial tasks, but these five should top the list:

1. Be the guardian of the corporate culture.

Employees want to have a clear sense of workplace purpose, and they want to know how their work influences where the organization is going.

Communicators should consistently share “one version of the truth” that drives clarity and alignment from the very top of the organization. This requires helping the leadership team articulate the direction of the business and create a compelling case for change.

As organizations grow in complexity, communicators should strive to identify the “common denominators” that keep diverse parts of the organization together. Find ways to unite, uplift and rally the team, and consistently crow about the unique hallmarks of your culture.

Great internal communication is about actively shaping the messages—and using your expertise to ensure that they resonate with people.

2. Coach your leaders.

Becoming a respected communicator requires courage. You must be willing to challenge leaders and boldly offer insights and recommendations. You should develop a coaching mindset.