5 moments when it’s time to double down on content marketing

There are so many reasons to put off making content marketing a priority.

You have a never-ending to-do list, and you don’t have time to think about blog posts or whitepapers. You know you should be working on building your brand, but you’re too busy working in your business.

Luckily, investing in content marketing will help you to more effectively accomplish the other things on your to-do list. Here are a few common trigger moments that reveal it is time to step up your content game:

1. You’re trying to raise or have recently raised funding.

You need investors to trust you. Putting out content that demonstrates your expertise and builds your industry influence is a phenomenal way to build this trust.

Getting published helps build the credibility you need to close the deal. If you’ve recently closed on a round of funding, now is the time to double down on growth by positioning your website as a top industry resource. It should be chock-full of informative blog posts, educational whitepapers and newsworthy insights for your industry.

2. You have new leadership.

Using content marketing to position the members of your top brass as thought leaders in your industry is an effective way to bring exposure to your company.