5 essentials for delivering a sharp team presentation

A great team presentation gets its strength from the sum of its parts and how they fit into one unifying theme.

That’s true whether you’re pitching an ad campaign or hoping to raise startup funds.

Work as a group to follow the steps below, so all team members know their roles and how they connect, translating into a smooth and seamless presentation:

1. Establish your key message.

Ask: What is the brightest takeaway you’d like your audience to remember?

We call this your audience-focused bright shiny object (ABSO). Your ABSO aligns your key point with your audience’s greatest concerns and needs. 

Here’s an example: Your company provides technological and energy expertise to municipalities developing environmental initiatives. 

Those nearly three dozen words could be swapped out for just two—“Hire us!”— but that pitch won’t go anywhere if you don’t answer the question the audience is asking: “Why should we hire you?”