5 crucial questions for building your internal messaging strategy

What’s your plan to get the most out of your employees?

A.G. Lafley, former head of Procter & Gamble, puts forth a five-step template on how to think about strategy in your organization. It’s a solid foundation for anyone keen on improving workplace productivity, engagement and morale. He poses five questions to consider:

Those questions transcend industries, organizations, functional groups and roles. You can apply them anywhere, including as a baseline for recruiting.

Perhaps most important, those questions set the context for how your talent strategy should align with your organizational mission and your strategic intent.

Here are some tips to apply these principles in your workplace:

1. What’s your winning aspiration?

Before embarking on any strategic initiative, determine this key answer, which sets the foundation for whether it would align with the broader corporate mission.

That applies to your employees, too. Do your current workers align to the corporate mission? Is the talent you have today ready to meet your business needs of tomorrow? How about potential new hires—are they being vetted through this strategic lens? Which behaviors or skills do you want to encourage?