5 crucial elements of culture transformation

It’s a pleasant thought, at least.

Here in the real world, culture is the manifestation of what is really valued at a company. It exposes the true hierarchy of priorities. Thus, change demands time, dedication and strategy—and often a significant reordering of priorities.

There’s no magic culture wand, but here are five ingredients that can ensure your cultural transformation efforts succeed:

1. Linking strategy and culture. Executives must understand the link between culture and business objectives. Many treat culture as a byproduct or an irrelevant side issue. A company’s culture can have a massive impact on productivity, morale and profits, but there must be a data-driven connection between the two. A positive, purposeful culture will not endure if it isn’t intrinsically linked to business goals.